A self-liquidating premium is one in which the consumer pays a small amount money for the gift or item.

Question

Quizplus · Accepted Answer

A self-liquidating premium is a type of promotion where the cost of the premium is offset by the cost of the product that the consumer must purchase to receive the premium. So, the consumer pays a small amount of money for the gift or item, but the cost is offset by the cost of the related product.

A Self-Liquidating Premium Is One in Which the Consumer Pays