From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales.

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Co-op advertising agreements typically involve the manufacturer agreeing to pay a percentage of the cost of advertising to the retailer or distributor, and this payment is often tied to sales. This means that the manufacturer only pays for advertising that actually leads to increased sales, making it a more cost-effective and measurable form of advertising.

From a Manufacturer's Perspective, Co-Op Advertising Is Beneficial Because the Payments