A trade incentive involves a retailer performing a function in order to receive an allowance.

Question

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A trade incentive is a promotion or discount offered by a manufacturer or supplier to a retailer as an incentive to encourage them to purchase or promote their products. In return, the retailer may be required to perform certain functions, such as increased shelf space or featuring the product in a display, in order to receive the allowance.

A Trade Incentive Involves a Retailer Performing a Function in Order