The primary role of trade promotions is to:

Question

Quizplus · Accepted Answer

The primary role of trade promotions is to push products through the channel, which means to incentivize retailers or wholesalers to purchase and stock more of the promoted product. This can include tactics like offering temporary price discounts or additional merchandising support. Trade promotions are not typically designed to build brand equity or encourage trial purchases, although these outcomes may occur as secondary effects. The term "pull" generally refers to consumer demand for a product, while "push" refers to the efforts of the manufacturer or supplier to encourage channel members to buy and promote the product.

The Primary Role of Trade Promotions Is To