In a trade show, a buyer who is trying to solve a specific problem with a product choice is a(n):

Question

Quizplus · Accepted Answer

A buyer who is trying to solve a specific problem with a product choice is seeking a solution, making choice C the correct answer. The other answer choices do not accurately describe this type of buyer. An information seeker is someone who is trying to gather general information about a category of products, a reinforcement seeker is someone who has already made a decision and is looking for validation, and an education seeker is someone who is new to a particular industry and is looking to learn more.

In a Trade Show, a Buyer Who Is Trying to Solve