One of the disadvantages of trade allowances is that nearly half of the time retailers do not pass along the allowance to consumers.

Question

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According to research, nearly half of the trade allowances given to retailers are not passed on to consumers in the form of lower prices or promotional activities. This means that the benefit of the trade allowance is not reaching the intended target audience and may not result in increased sales for the manufacturer.

One of the Disadvantages of Trade Allowances Is That Nearly