At a trade show, the most difficult buyer group for manufacturers to identify would be which type, because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions?

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Power buyers are a type of buyer group who have the ability to make purchase decisions, however, they may not want to be easily identified or approached. They may be key decision-makers in their organization and may prefer to remain anonymous in order to avoid being inundated with sales pitches. Therefore, manufacturers may have difficulty identifying and targeting these buyers at a trade show.

At a Trade Show, the Most Difficult Buyer Group for Manufacturers