In choosing a cause-related program, the marketing team should focus on causes that in some manner relate to the company's business.

Question

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The cause-related program should be relevant to the company's business to create a meaningful connection between the cause and the brand. This will help in enhancing the credibility of the cause and the company's commitment to the cause. Therefore, it is important to focus on causes that are related to the company's business.

In Choosing a Cause-Related Program, the Marketing Team Should Focus