Cause-related marketing can reduce the problem of brand parity by helping consumers feel more loyal to a brand.

Question

Quizplus · Accepted Answer

Cause-related marketing involves aligning a brand with a social or environmental cause, which can create a sense of purpose and identity for consumers who support that cause. This emotional connection can lead to increased loyalty and differentiation from similar brands, reducing the problem of brand parity where consumers perceive all brands in a certain category as being similar. Therefore, the statement is true.

Cause-Related Marketing Can Reduce the Problem of Brand Parity by Helping