In deciding on a green marketing or pro-environmental approach, the public relations department should make sure the company's customers will not be alienated by such an approach.

Question

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The public relations department should conduct market research and analyze the attitudes and preferences of the target audience before implementing a green marketing or pro-environmental approach. This will help to ensure that the messaging resonates with customers and is not perceived as insincere or opportunistic. Additionally, the messaging should align with the company's values and actions, as customers are increasingly scrutinizing brands' environmental claims and practices.

In Deciding on a Green Marketing or Pro-Environmental Approach, the Public