Cause-related marketing integrates a marketing program with some type of charity in order to generate goodwill.

Question

Quizplus · Accepted Answer

Cause-related marketing involves partnering with a charity or social cause in order to enhance a company's image and reputation through the demonstration of their commitment to social responsibility. It is a type of marketing strategy that provides benefits to both the company and the charity, as it helps to establish loyalty and positive associations among consumers, while also supporting a good cause. Examples of cause-related marketing include donating a percentage of sales to a charity, sponsoring a fundraising event, or launching a product that benefits a specific charity or cause.

Cause-Related Marketing Integrates a Marketing Program with Some Type of Charity