Claiming a product is environmentally-friendly when it is not is referred to as greenwashing.

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Greenwashing is the practice of making false or exaggerated claims about the environmental benefits of a product or service, in order to appeal to consumers who are concerned about the environmental impact of their purchases. This can include labeling a product as "natural" or "organic" even if it contains harmful chemicals, or claiming that a product is recyclable when it cannot actually be recycled. Greenwashing is deceptive and unethical, as it can mislead consumers and make it difficult for them to make informed choices about the products they buy.

Claiming a Product Is Environmentally-Friendly When It Is Not Is