Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, dance troupes, and theater performances best fits manufacturers and mass merchandising types of retail stores.

Question

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Sponsoring cultural events may be more fitting for specialty retailers or high-end brands aiming to build a luxury image, rather than manufacturers or mass merchandisers that often focus on price and convenience over cultural enrichment.

Sponsoring Cultural Events, Such as Classical Music Groups, Jazz Bands