In terms of goals for public relations, a hit is:
A) an advertisement that is successful
B) a consumer promotion's tie in with publicity
C) a mention of the company's name in a news story
D) an advertising slogan with high recall

Question

Quizplus · Accepted Answer

A hit in public relations refers to a mention of the company's name in a news story, which can generate positive publicity and help increase brand awareness. An advertisement or consumer promotion tie-in may also be effective marketing tactics, but they are not direct measures of success in public relations. Advertising slogans with high recall are more relevant to advertising goals than PR goals.

In Terms of Goals for Public Relations, a Hit Is