Public relations functions include the following, except:
A) create public image-building activities
B) prevent or reduce image damage
C) design direct marketing programs
D) audit corporate social responsibility

Question

Quizplus · Accepted Answer

The functions of public relations include creating a positive public image, preventing or reducing image damage, and auditing corporate social responsibility. However, designing direct marketing programs is not a typical function of public relations. Direct marketing programs are usually the responsibility of marketing or advertising departments.

Public Relations Functions Include the Following, Except