A program that ties marketing to a charity in order to generate good will is called:
A) cause-related marketing
B) social responsibility marketing
C) marketing myopia
D) sponsorship marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is a program that ties marketing to a charity or social cause in order to generate good will and create a positive image for a company. This type of marketing benefits both the company and the charity, as the company is able to improve its image while also contributing to a good cause. Social responsibility marketing and sponsorship marketing are related concepts, but they do not specifically involve tying marketing to a charity. Marketing myopia is a term used to describe companies that focus too narrowly on their own products or market, without considering the broader needs and wants of consumers.

A Program That Ties Marketing to a Charity in Order