A company that stops using Styrofoam containers because they hurt the environment and starts using recycled paper provides an example of:
A) event marketing
B) green marketing
C) altruistic effort
D) cause-related marketing
Correct Answer:
Verified
Q65: Developing products that are environmentally-friendly is:
A) cause-related
Q77: Cause-related marketing is based on the idea
Q127: Based on U.S. consumer segmentation of consumer
Q128: In terms of the public relations aspect
Q130: Based on U.S. consumer segmentation of consumer
Q133: Green marketing is:
A) a form of cause-related
Q134: A program that ties marketing to a
Q135: Marketers use cause-related marketing for the following
Q136: Cause-related marketing is:
A) a type of Internet
Q137: Which statement is true about green marketing?
A)
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