While consumers favor green marketing and environmentally-safe products, most consumers are not willing to:
A) purchase green and environmentally-safe products because of higher prices
B) support companies that are not pro-environment
C) sacrifice price, quality, convenience, availability, or performance
D) take time to decide which causes to support

Question

Quizplus · Accepted Answer

While consumers may prioritize environmentally-friendly products, they are not typically willing to sacrifice other factors such as price, quality, convenience, availability, or performance. This means that companies must work to offer green products that are also competitive in these other areas.

While Consumers Favor Green Marketing and Environmentally-Safe Products, Most Consumers