Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the group that is most willing to buy green marketing products and is politically active is called:
A) true-blue greens
B) greenback greens
C) sprouts
D) basic buyers

Question

Quizplus · Accepted Answer

True-blue greens are the group that is most willing to buy green marketing products and is politically active. They are deeply committed to environmental causes and often make purchasing decisions based on environmental factors. Greenback greens are willing to buy green products but are less politically active. Sprouts are young consumers who are just starting to become environmentally conscious. Basic buyers are the least likely to be interested in green products.