Damage control is:
A)almost always effective.
B)reacting to negative events caused by a company error, consumer grievances, or exaggerated negative press.
C)a public relations program designed to reach every purchasing group.
D)not always advertised or promoted by companies involved.

Question

Quizplus · Accepted Answer

Damage control refers to the reaction of a company to negative events caused by company errors, consumer grievances, or exaggerated negative press. It is a strategy to minimize the negative impact of those events on the company's reputation and public perception. It is not always effective and may not be advertised or promoted by the company.

Damage Control Is