When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:
A)impression management.
B)crisis management.
C)enhancement.
D)entitling.

Question

Quizplus · Accepted Answer

Enhancement is the strategy being used here, as Tang is highlighting a positive aspect (being the official drink of NASA during the first moon landing) to improve its brand image and appeal.

When Tang Noted in Company Commercials That the Product Was