An apology strategy to manage a negative publicity situation should include each of the following elements except:
A)names of individuals who were responsible for wrong behavior.
B)rejection of the inappropriate behavior.
C)approval of the appropriate behavior.
D)offer of compensation or penance to correct the wrong.

Question

Quizplus · Accepted Answer

While acknowledging who was responsible for the wrong behavior is important, it is not necessary to include specific names in the apology strategy. It is more important to focus on rejecting the behavior and offering solutions, such as compensation or penance, to correct the wrong. Approval of appropriate behavior is also a key element in any effective apology strategy.

An Apology Strategy to Manage a Negative Publicity Situation Should