Paying for an advertisement promoting a concert tour by a band and creating tie-ins with company products at the concerts is an example of:
A) sponsorship marketing
B) event marketing
C) cause-related marketing
D) musical marketing

Question

Quizplus · Accepted Answer

Sponsorship marketing involves a company paying to be associated with a specific event or activity, such as a concert tour, often including promotional tie-ins with the company's products.

Paying for an Advertisement Promoting a Concert Tour by a Band