In choosing a sponsorship, it is important for a company to:
A) choose local groups or individuals to sponsor
B) match the audience profile with the company's target market
C) develop a method of assessment prior to engaging in the sponsorship program
D) choose an individual or group that is well known to maximize the sponsorship impact

Question

Quizplus · Accepted Answer

The most important factor in selecting a sponsorship is to ensure that it matches the audience profile with the company's target market. This will help ensure that the sponsorship delivers a strong return on investment and achieves the desired marketing objectives. However, it is also important to develop a method of assessment to measure the effectiveness of the sponsorship program. Choosing a well-known individual or group may not always be the best strategy if their audience profile doesn't align with the company's target market. Similarly, choosing a local group or individual may not always be the best strategy if their reach is limited and doesn't provide sufficient exposure for the company.

In Choosing a Sponsorship, It Is Important for a Company