In planning a sponsorship or event marketing program, the final essential ingredient or step is to:
A) identify the competition
B) differentiate the sponsorship or event
C) qualify prospects
D) track results

Question

Quizplus · Accepted Answer

Tracking results is the final essential ingredient or step in planning a sponsorship or event marketing program. This allows for the evaluation of the success and impact of the program, as well as an understanding of areas for improvement or adjustments in future programs.

In Planning a Sponsorship or Event Marketing Program, the Final