The first step in developing a sponsorship or event marketing program is to:
A)define the company's target audience.
B)define the company's customer profile.
C)determine the communication objective.
D)choose the event.

Question

Quizplus · Accepted Answer

The first step in developing a sponsorship or event marketing program is to determine the communication objective. This is because the communication objective will drive all other decisions, such as the target audience, the event, and the budget.

The First Step in Developing a Sponsorship or Event Marketing