When planning a sponsorship or event marketing program, the final essential ingredient or step is to:
A)identify the competition.
B)differentiate the sponsorship or event.
C)qualify prospects.
D)track results.

Question

Quizplus · Accepted Answer

Tracking results is the final essential step in planning a sponsorship or event marketing program as it allows for evaluation of the program's success and can inform future decisions and improvements. Identifying competition, differentiating the sponsorship or event, and qualifying prospects are important steps in the planning process, but ultimately tracking results is necessary for measuring ROI and overall success.

When Planning a Sponsorship or Event Marketing Program, the Final