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Sponsorships and Event-Marketing Have Increased in Popularity During the Past

Question 194

Multiple Choice
Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:
A)produce pro-active damage control mechanisms.
B)boost sales and profits.
C)reach consumers on a one-to-one basis.
D)accelerate new product development.

Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:


A) produce pro-active damage control mechanisms.
B) boost sales and profits.
C) reach consumers on a one-to-one basis.
D) accelerate new product development.

Correct Answer:

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