A Coca-Cola booth at spring break on South Padre Island is an example of which type of marketing?
A)Sponsorship
B)Event
C)Specialty
D)Cross-promotion

Question

Quizplus · Accepted Answer

The Coca-Cola booth at spring break on South Padre Island is an example of event marketing because it is taking place at a specific event location and targeting a specific demographic of young people on spring break. Sponsorship marketing involves a company providing financial support for an event, and cross-promotion involves two or more brands working together to promote each other. Specialty marketing involves promoting a specific product or service to a targeted audience, but the Coca-Cola booth at spring break is not necessarily focused solely on promoting a specific product or service.

A Coca-Cola Booth at Spring Break on South Padre Island