Ambush marketing occurs when a brand attempts to associate itself with a major event, such as the Olympics, without being an official sponsor of the event.

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Ambush marketing is a deliberate attempt by a brand to create an association with a major event, without being an official sponsor of that event. This can involve targeting the audience of the event through various marketing tactics such as viral marketing, guerrilla marketing or social media campaigns. It is often done to gain exposure, create awareness or generate sales for the brand without paying the high costs associated with official sponsorship. However, ambush marketing is often seen as unethical by official sponsors and event organizers, who spend large amounts of money to secure exclusive rights and marketing opportunities.

Ambush Marketing Occurs When a Brand Attempts to Associate Itself