Stealth marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

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Stealth marketing, also known as undercover or buzz marketing, is a strategy that involves promoting a product or service to others without explicitly disclosing that you are being compensated by the company behind it. This type of marketing is often considered unethical because it can deceive consumers and compromise their trust in both the product and the company.

Stealth Marketing Involves Pitching the Benefits of a Product to Other