If the National Advertising Division (NAD) finds an advertisement has not been properly substantiated, the NAD normally will:

Question

Quizplus · Accepted Answer

The NAD's normal course of action when an advertisement has not been substantiated is to ask the advertiser to modify the ad or discontinue using the ad. This is because the NAD is a self-regulatory body and does not have the authority to issue consent or cease and desist orders, nor can it refer cases to a regulatory agency like the FTC. The goal of the NAD is to encourage voluntary compliance with advertising standards and promote truth and accuracy in advertising.

If the National Advertising Division (NAD) Finds an Advertisement Has