From a company's perspective, the primary benefit of using computer cookies is it allows the marketing team to:

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Computer cookies allow companies to track a consumer's actions on their website, which can then be used by the marketing team to improve the user's experience on the site, optimize content, and create targeted marketing messages. Knowing where the consumer has been on the website enables companies to create personalized offers, promotions, and advertisements that are more likely to resonate with the consumer's interests and needs. Knowing who has visited the company's website and what they did on the site can also help the marketing team adjust their strategy to improve engagement and conversion rates.

From a Company's Perspective, the Primary Benefit of Using Computer