If a firm suggests or hints it is associated with a major sporting event, such as the Olympics, when it is not, it is:

Question

Quizplus · Accepted Answer

This is an example of indirect ambush marketing, where a firm hints at a connection with a major sporting event without explicitly stating it. This can mislead consumers into thinking the firm is an official sponsor or partner of the event, when in reality it is not.

If a Firm Suggests or Hints It Is Associated with a Major