In terms of online metrics, dwell time is:
A) the number of individuals who click on an online ad
B) the proportion of ad impressions that result from a user clicking on or mousing over an advertisement
C) the amount of time a user is engaged with a particular advertisement
D) the amount of time a user is engaged with a website

Question

Quizplus · Accepted Answer

Dwell time specifically refers to the amount of time a user spends engaged with a particular advertisement, not a website as a whole. It is often used as a measure of ad effectiveness, as higher dwell times suggest that users are more interested and engaged with the ad content. Choices A and B refer to click-through rates and are separate metrics from dwell time.

In Terms of Online Metrics, Dwell Time Is