A customer relationship management (CRM) system helps a company in managing ______.
A) material sourcing and procurement
B) product development and manufacturing
C) distribution and accounting
D) human resources and finance

Question

Quizplus · Accepted Answer

A CRM system helps a company manage its relationships with customers, including tracking and organizing customer interactions, analyzing customer data, and managing marketing and sales campaigns. It does not typically involve material sourcing and procurement, product development and manufacturing, or human resources and finance. Therefore, choice C, distribution and accounting, is the most appropriate answer.

A Customer Relationship Management (CRM) System Helps a Company in Managing