Among the fundamental changes to marketing and business practice in today's economy is the dramatic increase in the availability of information. This increase in information has created a shift in the balance of power in the supply chain. Who now holds most of the power in today's economy?

Question

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The dramatic increase in the availability of information has empowered customers more than ever before. They can easily compare products, prices, and reviews from various sources, making them more informed and enabling them to make more independent purchasing decisions. This shift has placed the majority of the power in the hands of the customers in today's economy.

Among the Fundamental Changes to Marketing and Business Practice in Today's