In the airline industry, companies like American, Delta, and United have a difficult time competing because their industry has become commoditized. What does this mean for firms in the airline industry?

Question

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Commoditization in the airline industry means that there is very little differentiation among product offerings. This makes it difficult for firms to compete on anything other than price, and creates a "race to the bottom" where companies try to cut costs as much as possible to stay competitive. As a result, companies in the airline industry often struggle to differentiate themselves and create a sustainable competitive advantage.

In the Airline Industry, Companies Like American, Delta, and United