Why would a firm offer a deep assortment of products in its product portfolio?
A) to attract a wide range of customers and market segments
B) to capitalize on the firm's reputation
C) to diversify its risk
D) to maximize differentiation across its product lines
E) None of the above

Question

Quizplus · Accepted Answer

Offering a deep assortment of products allows a firm to cater to various customer preferences and needs, thereby attracting a wider range of customers and market segments.

Why Would a Firm Offer a Deep Assortment of Products