Without a doubt, the most important tool of product differentiation is:
A) the product's image.
B) the brand.
C) the product's features.
D) perceptual mapping.
E) the product's price.

Question

Quizplus · Accepted Answer

The brand is the most important tool for product differentiation as it helps to create a unique identity for the product in the minds of consumers. A strong brand not only helps to differentiate the product from competitors but also creates customer loyalty and enhances brand equity. While other factors such as features, image, and price also play a role in product differentiation, a strong brand can have a more significant impact on consumer behavior and perception.

Without a Doubt, the Most Important Tool of Product Differentiation