Which of the following IS NOT a situation that can cause customers to be less sensitive to price increases?
A) when customers have few product choices
B) when products are highly differentiated
C) when the product is a real or a perceived necessity
D) when the total expenditure is high
E) when the product is considered to be "worth it"

Question

Quizplus · Accepted Answer

When the total expenditure is high, customers are more likely to be sensitive to price increases because the cost represents a significant portion of their budget.

Which of the Following IS NOT a Situation That Can