Assume a customer planning to purchase a PS3 gaming console made this statement: "Given the expense and all the hype about the new PS3, it ought to be the best gaming console ever made." What type of expectation does this customer have about the PS3?
A) an ideal expectation
B) a normative expectation
C) an experience-based expectation
D) a minimum tolerable expectation
E) a highly involved expectation

Question

Quizplus · Accepted Answer

The customer's statement suggests a normative expectation, which refers to the belief that a product or service should meet a certain standard based on what is considered typical or ideal within a particular context or market. In this case, the customer believes that the PS3 should be the best gaming console ever made given its expense and the hype surrounding its release.

Assume a Customer Planning to Purchase a PS3 Gaming Console