Question 1

Defend the position that advertising manipulates human needs and can create artificial ones.

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Question 2

What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would "word of mouth" have if there were no advertising?

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Question 3

If we accept the principle of "caveat emptor" - "let the buyer beware," why then is there concern about the ethics of advertising. If the consumer is responsible to make the decision, is there anything to justify restricting the advertiser? Explain your view.

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Question 4

Defend the position that advertisers must be use imagination, symbolism, and artistic content to address human needs.

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Question 5

Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.

Accepted Answer

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Quiz 6: Consumers

Defend the position that advertising manipulates human needs and can create artificial ones.

What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would "word of mouth" have if there were no advertising?

If we accept the principle of "caveat emptor" - "let the buyer beware," why then is there concern about the ethics of advertising. If the consumer is responsible to make the decision, is there anything to justify restricting the advertiser? Explain your view.

Defend the position that advertisers must be use imagination, symbolism, and artistic content to address human needs.

Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.