Question 1

Problem finding is the continuous activity of seeking out new opportunities or challenges to attack.

Accepted Answer

This statement is true. Problem finding involves actively and continuously seeking out new opportunities or challenges to tackle, in order to solve problems and drive growth and innovation.

Question 2

Divergence refers to the ability to proceed with an option without having to look at various opportunities and constantly take in new information and opinions.

Accepted Answer

Divergence refers to the opposite - the ability to consider multiple options and perspectives before making a decision.

Question 3

The goal of the define step of IDEO is to craft a clear and implementable problem statement.

Accepted Answer

The define step of IDEO is focused on identifying and clearly defining the problem statement. This is a critical step in the design thinking process as it sets the stage for ideation and prototyping to follow.

Question 4

In the IDEO process, Prototype is for generating artifacts that help an entrepreneur in getting closer to the solution of the problem in hand.

Accepted Answer

Prototyping is a crucial step in the IDEO process that involves creating low-resolution artifacts or models that entrepreneurs can use to test various assumptions and get closer to a solution for the problem they are trying to solve. These prototypes can be physical or digital and help in soliciting feedback from potential clients and stakeholders, which ultimately inform the development of a final product or service.

Question 5

Conceptualization is evaluating answers to a problem in order to select and plan the best method to solve a problem.

Accepted Answer

Conceptualization is the process of defining clear, distinct concepts and ideas, often as part of the research or theory development process, rather than the evaluation and planning of solutions to a problem.

Question 6

Design Thinking is a user-centered design approach guided by the emotional response of users to a product or service, and its constituent features.

Accepted Answer

This statement accurately describes the principles of Design Thinking, which prioritize empathizing with the user and their needs and desires in order to create a solution that meets their emotional and functional needs.

Question 7

AirBnB first started becoming successful when they realized they had a good idea and needed to disregard individual customer experience issues.

Accepted Answer

This statement is not accurate. AirBnB actually became successful by focusing heavily on individual customer experiences and building a community of satisfied users. They prioritized creating a sense of trust and safety between hosts and guests, which ultimately led to their success.

Question 8

The Waterfall method of the Lean Startup methodology allows users to continually return to steps in the process of improvement.

Accepted Answer

The Waterfall method is a linear and sequential approach to project management, which is not part of the Lean Startup methodology that emphasizes experimentation, iteration, and learning from customers. The Lean Startup methodology instead follows a Build-Measure-Learn feedback loop that allows users to test hypotheses, gather feedback, and pivot towards a better solution.

Question 9

Design thinking is grounded within the entrepreneurial teams' observations of users' latent needs.

Accepted Answer

Design thinking is based on empathizing with users, which involves understanding their latent needs, desires, and motivations. This user-centered approach helps entrepreneurial teams create innovative solutions that address real problems and meet users' unarticulated needs.

Question 10

The goal of a Lean Startup Methodology is to expedite delivery of the product or service to customers and directly meet customer needs.

Accepted Answer

The Lean Startup Methodology focuses on quickly delivering a minimum viable product (MVP) to customers and then using feedback to improve and iterate on the product. This approach is aimed at meeting customer needs and reducing waste of time and resources.

Question 11

Which of the following is not a key element of the Business Model Canvas?

Accepted Answer

Competitor analysis is not a key element of the Business Model Canvas. However, it is still an important aspect to consider when developing a business strategy.

Question 12

What is a customer journey map?

Accepted Answer

A customer journey map is a visual representation of a customer’s experience with a brand from the initial contact through the purchase and beyond. It outlines each touchpoint the customer has with the brand and helps the company better understand and improve the customer experience.

Question 13

What are the four stages of the creative problem solving process?

Accepted Answer

The correct order of the four stages of the creative problem solving process is Generalization, Conceptualization, Optimization, Implementation. In the Generalization stage, the problem is defined and analyzed. In the Conceptualization stage, ideas are generated and potential solutions are explored. In the Optimization stage, the best solution is selected and refined. Finally, in the Implementation stage, the solution is put into action. Choice C is the only option that lists the stages in the correct order.

Question 14

The conceptualization stage of the creative problem solving process requires _____ thinking:

Accepted Answer

The conceptualization stage of the creative problem solving process requires divergent thinking, which is the ability to generate multiple and varied ideas and possibilities. This is in contrast to convergent thinking, which involves narrowing down options to select the best solution. Speculative and dauntless thinking are not commonly recognized categories of thinking styles.

Question 15

What are the three necessary skills to make the problem solving process successful?

Accepted Answer

The three necessary skills for successful problem solving are divergence (generating a variety of potential solutions), convergence (narrowing down potential solutions to the most appropriate one), and deferring judgement (delaying evaluation of potential solutions until they have been fully explored). Speculation and diplomacy are not necessarily essential skills in the problem solving process.

Question 16

As part of the first stage in the Creative Problem Solving Process, which of the following are fact-finding strategies that help remove "fuzziness" from a problem?

Accepted Answer

All of the above strategies - being aware of conscious assumptions, looking for truth, and sharing information while listening to others and expressing your own thoughts - can help to clarify and remove "fuzziness" from a problem during the fact-finding stage of the Creative Problem Solving Process.

Question 17

In terms of the Creative Problem Solving Process, what is Generation?

Accepted Answer

Generation is the process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems.

Question 18

In terms of the Creative Problem Solving Process, what is Conceptualization?

Accepted Answer

Conceptualization is the process of utilizing divergent thinking to discover insights that define problems and making sense of information through abstract thinking. This involves generating a range of ideas and possibilities, exploring them in depth, and then selecting the most promising ones for further development. It is an important stage in the creative problem solving process, as it allows individuals to gain a deeper understanding of the problem they are trying to solve and to develop innovative and effective solutions.

Question 19

In terms of the Creative Problem Solving Process, what is Optimization?

Accepted Answer

Optimization is the process of evaluating potential solutions and selecting the best one to implement. It involves examining multiple options and determining which one will result in the best outcome.

Question 20

In terms of the Creative Problem Solving Process, what is Implementation?

Accepted Answer

Implementation is the process of creating ways to show the benefits of a solution and continually revising and adapting that solution as it is being carried out. This involves the actual execution of the chosen solution and making adjustments as necessary to ensure its successful implementation.

Quiz 2: Ideation: The Concept