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What Is the Difference Between the New-New Approach and the New-Old

Question 11

Multiple Choice

What is the difference between the New-New approach and the New-Old approach when evaluating a new business venture?


A) The New-New method looks for new ideas to make a product better while the New-old approach uses old ideas to make new innovations on existing products
B) New-New looks to create a new product or service while New-Old innovates an existing product to make it better
C) New-New innovates an existing product to break into new markets while New-Old seeks market penetration in existing markets with the new innovation
D) New-New creates a new product or service for a new market while New-Old seeks to create a new product or service using old ideas.

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