According to the book, pure competition is of most concern to the new venture owner.

Name: According to the book, pure competition is of most concern to the new venture owner.
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Pure competition is of least concern to new venture owners because it can be difficult for a new business to compete in a market where there are already established players with significant market share. New ventures often seek out niche markets or create new demand through innovation to avoid pure competition.

According to the Book, Pure Competition Is of Most Concern