An In-store interview is an example of what kind of survey research method?

Question

Quizplus · Accepted Answer

An in-store interview does not fit neatly into the categories of Local Statistics, Sales Analysis, or Focus Group. It is a specific method of gathering information directly from consumers in a retail environment, often used for market research to understand shopping behaviors, preferences, or customer satisfaction. This method is more accurately described as a form of primary research or field research, but since none of these options are listed, "Other" is the correct choice.

An In-Store Interview Is an Example of What Kind of Survey