Skimming pricing is the technique of selling at a high price to skim off the strongest demand in the marketplace.

Question

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Skimming pricing strategy involves setting a high initial price to capture the early adopters or those customers who are willing to pay a premium price for the product/service. Afterwards, the price is gradually lowered as the demand from these customers wanes and as the product/service becomes more widely adopted.

Skimming Pricing Is the Technique of Selling at a High