Leader pricing involves a combination of skimming and penetration pricing.

Name: Leader pricing involves a combination of skimming and penetration pricing.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Leader pricing is a strategy where products are sold at or below cost to attract customers to the store, hoping they will buy other items at regular prices, which is different from skimming (setting high prices initially) and penetration pricing (setting low prices to gain market share).

Leader Pricing Involves a Combination of Skimming and Penetration Pricing