A Canadian entrepreneur started a small publishing company that grew over the years. Eventually the publishing company bought up other publishers, newspaper chains, radio and television outlets, and a network of cellular services, becoming a Canadian corporate giant. How would you classify this company's trajectory?
A) vertical integration
B) corporate concentration
C) corporate compression
D) horizontal integration

Question

Quizplus · Accepted Answer

The company's trajectory is an example of vertical integration, which is when a company acquires or merges with other companies that are involved in different stages of the production or distribution of its products or services.

A Canadian Entrepreneur Started a Small Publishing Company That Grew